Abstract
This report presents a review of the retail battery market. It is an update to a previous Mintel report on this market published in July 2006. The intervening period has been one of continuing evolution with primary, single-use, cells coming under increased pressure from secondary, rechargeable, batteries. An equally important development taking place is the growing threat to certain end-user segments of the battery market from the incorporation of rechargeable batteries in certain products.
The battery market appears to be at a point where volume sales have peaked, although through product development a number of new uses are emerging. Price competition is a feature of the market, with manufacturers having to use a variety of tactics to stimulate sales. Although one of the more important trends is a movement towards higher power, single-use, batteries, here too price is an ever-present factor, with Mintel' s research identifying a sizeable group of consumers who largely buy on this basis.
Main report topics:
- The increasingly difficult conditions being experienced by manufacturers as a result of greater competition from both within and outside the market, the latter coming from built-in original equipment manufacturer (OEM) rechargeable batteries.
- The growing demand for power from a new range of digital appliances, which in turn is creating demand for both primary and secondary (rechargeable) cells with longer life.
- The growth in the profile of rechargeables, which suggests that consumers are now more accepting of this form of technology.
- The recent rollout of a new type of rechargeable, the USBCELL.
- The impact of the forthcoming EU Battery Directive on manufactur
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